I was recently asked … What are the top 5 marketing tools lean operations can use to save time and money to increase their sales? The following article outlines the 5 tools.
It All Starts With Your #1 Business Asset.
What do you think your number one asset is when it comes to sales, marketing and business development? It is your existing client base and network, including connections on social networks. These are people who know, like and trust you. This is the best place to start.
The 5 Best Marketing Tools To Improve Your Sales
I’ve created “The 5 Best Marketing Tools To Improve Your Sales” worksheet to complement this article. The worksheet reviews the highlights from this article to serve as an easy reminder and short work exercise to help you with the tools.
Tool #1: Email Marketing
Without question, the number one marketing and sales tool you have available to you is Email marketing. Lean operations who have limited resources should invest in developing their Email list of customers, prospects and leads. This is a tool that you control and one that will save you time with respect to selling, money on marketing and can deliver immediate and measurable results. You will want to use an Email service provider like Mail Chimp to manage your list.
Tool#2: Landing Page
You will also need a landing page tool like Lead Pages. Landing pages allow you to make value added offers ( lead magnets), collect e-mails and send your digital value offers.
Landing page software integrates with your Email service provider, which means e-mails are captured automatically on your list, which saves you time, money and hassle.
Tool#3: Lead Magnet
A lead magnet is a valuable piece of information in an easy to send digital format.
It can be a Cheat Sheet, Checklist, Video, etc…
Starter lead magnets should be simple, low obligation and easy to consume and targeted to your audience.
Tool#4: Blog /Podcast/ Video
I would start sending a regular value added communication (not too salesy) to your list. You can use a blog, a podcast or a video as your medium, whatever you are most comfortable with. I would engage your audience, perhaps ask them questions through a survey to make sure you understand their needs and are adding value based on their interests.
I would reach out one on one, through Email or better yet through a phone call to any that you know have a high probability to want to work with you. You can also promote calls to action and offers through your Email communications, etc..
You can also use your social media channels to distribute and promote your regular article/blog content.
I would also invite other’s to get to know you, hopefully like and trust you. How do you invite people? I would start with your free social media.
Tool#5 Facebook Advertising
To extend your reach and invite more people, I would use Facebook advertising in particular. Why Facebook? Facebook is a powerful tool that can help you narrow in on specific target groups and is relatively low cost and easy to use. Once you master Facebook you can move on to other platforms.
Finally you create a FB ad with a call to action… and test your ad(s). The call to action is to offer your target something of value, in exchange for an Email. You use a landing page tool like Lead Pages (there are many others), that allows you to capture an Email automatically and puts it on your Mail Chimp account and sends a PDF, video or other value added offer … this builds your Email list, which gives you more people to get to know you, like and trust you, then ultimately a percentage will buy from you. For more details read extended version of this blog.
Get “The 5 Best Marketing Tools To Improve Your Sales” worksheet.
“The 5 Best Marketing Tools To Improve Your Sales” worksheet is an handy document to guide you through the 5 tools. Answer the questions in the worksheet and please send me a copy. I will read it and provide comments if you like.
People do Business With People Who They Know, Like and Trust.
The image below says it all. 90% of all sales are made on the 4th to12th contact. This says you need to build a relationship with prospects, leads and customers. The best way to start, build and scale relationship(s) is as described above.
That is where I would start. Leverage your number #1 business asset and use the top marketing tools, to save time, money and start getting more sales and results.
To complement this blog I’ve created a worksheet. The worksheet reviews the highlights from this article to serve as a small and easy work exercise and reminder for you. Fill it out and use it as a handy at a glance reference.
If you want more help with your marketing and sales contact me today.