As part of my Christmas week marathon of cheese meetings, I met with Gurth Pretty “Canada’s Big Cheese”. Gurth is a chef, author, runs his own cheese business and heads up the Ontario Cheese Society among other things.
My mission was to talk about our invest in cheese initiative and discuss how we could work with Gurth under the various hats that he wears to cross promote each other, drive traffic, membership, investment attraction leads and sales. Gurth was keen to work with us and his cheese counterparts in Toronto on our up coming brainstorming session.
Gurth has some exceptional and ambitious plans around the possibility of expanding the Ontario Cheese Society coast to coast and make it a National Association as well as being very interested in seeing an accredited cheese making school establish in (Ontario) Canada. While our invest in cheese initiative doesn’t see a direct role in realizing these dreams we are very interested and supportive of these exciting ideas.
I can see this topic coming up in our brainstorming session and I can see each of the stakeholders at the table having a vested interest in seeing the visions realized.
Should a national association and an accredited cheese making school become established, we will all win and become stronger and more successful in our individual missions. It may very well behoove us to collaborate to assist in realizing some of the dreams…
It is really easy to maintain a myopic view of one’s mission, but if we open our minds up to the possibilities of working together great things can be happen. It’s hard to argue that a strong National Cheese Association and an Accredited Cheese Makers school wouldn’t help us tap into potential cheese making start ups and new investments in our region, especially if we play some sort of supportive role.
These cheese folks are a really creative and collaborative crew, I am looking forward to working with these folks in the new year and seeing where things go.
My final “cheese collaboration blog” will address some exciting cheese promotion ideas starting to take shape.