Back to School with Professor Dan

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Well, I’m heading back to school. Not as a student this time but as a Professor, which is kinda cool for me. I get to blend two of my passions. Marketing and culinary. I’ll be teaching a marketing course to culinary students at Loyalist College in Belleville, Ontario.

I remember when I finished University, I thought that was the end of learning for me. Before I knew it I had signed up for a marketing certificate at Ryerson. Quite frankly the learning hasn’t stopped. I’ve been learning on the job for almost 30 years and taken countless courses. At the moment I’m knee deep in technology courses and have a personal coach. I only hope that the students I meet this week are on a journey of continuous learning. I think that is the only way to be.

What’s easy to forget and I’ve been reminded several times is that I have a lot of experience and a lot of results tied to that experience. Now I get the honour of sharing what I know and what I have learned with students who want to become cooks, and chefs and hospitality professionals. Who knows maybe even some of them may become marketers?

I’m looking forward to sharing what I know and also to learn. Learn about the post secondary education system, learn from young hungry minds and learn how to teach or perhaps how to facilitate learning, using less of a lecture approach and more of an interactive engagement approach. It will be interesting to see how this role impacts my business as well. I’m in the process of developing an on-line marketing course. I think the hands on teaching will be of great benefit.

My daughter Bronwyn, who is in second year University and the same age as my students gave me some really great advice … “be excited about your topic, give personal anecdotes and be relatable”

Sounds like great advice!



I specialize in helping companies and organizations achieve double digit growth through impactful marketing. I work with companies throughout their life cycle – from start ups, to expansions to exit strategies and sale of the company.

As well, I help economic development and tourism based organizations with their marketing. I also help those agencies help their clients. I am available to speak on these topics too. I offer FREE 60 minute strategy sessions help people get started. Just e-mail me or give me a call if you need help.

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