I’m going to write a book
O.K. I’ve been threatening this for several years and now it’s time. I am going to write a book. Well to start with I am going to blog a book. Actually I am going to blog an outline of a book. I’m not procrastinating, really.
This blog is going to outline the theme of my book and the chapters that I envision. I am going to write a dozen or so blogs which will be my outline. Then I plan to shop the book around for the best publishing solution.
I’m putting it out there as a bit of a beta test and crowd sourcing experiment and I want you, yes you the reader to let me know what you think. Who knows maybe you can help make my book better, more meaningful and resonate better with the reader than I could on my own? If that’s the case I welcome it. So please let me know your thoughts. Maybe this process may connect me with a publisher who can get behind my book and promote it, if that happens that would be a bonus. So I am putting it out there to see what happens and to get started.
A Practical Approach
My expertise is as a practitioner of the Creative (Rural) Economy, I spent 10 years doing this work as an Economic Development Officer in a rural Prince Edward County, Ontario and now one year as CEO of an Economic Development Agency in a small urban and rural area, Peterborough, Ontario. The challenge that I have encountered with the Creative Economy is it seems more prevalent in theory than in practice and urban than in rural and small town. So I am going to write a “how to” of sorts, a bit of a work book on how to develop a creative economy. I’m sure there are many ways to do this and I am going to share my perspective.
My hope is that others will read this book and use it to make their communities and economies better.
Theme – A Practical Guide to Developing a Creative Economy – Rural, Small Town and Big City too!
Here’s my current thoughts and order of my outline. Let me know what you think now and along the way as I elaborate and outline each chapter
- Creative Economy – What is it, why is it important and where your community fits in.
- Know Your Economy – build on your strengths – leverage assets, uncover your brand.
- Market Readiness – building an economy take focus, messaging and a value proposition – articulate yours
- Product Development & Packaging. There are many components to an economy, putting them in a product form and packaging them makes them easy to understand, easy to buy and easy to sell.
- Investment From Within – investment retention and expansion, the under valued opportunity.
- Communications, Selling and Investment Attraction – Highlight your uniqueness to attract outside investment, it’s easier than you might think.
- Harvest the Low Bearing Fruit First – Think about tourism as an investment trial opportunity
- Community Engagement – Economic development is not a one man show, harness the power of your people.
- Policy – Sound guideline infrastructure is as important as classic hard infrastructure
- Partnerships – Local / Regional/ International – Investment does not recognize your borders. Play nice with your neighbours and win together
- Incubation…can be a dirty word. Here is a different way to think about business start ups and clustering.
- Summary and Next Steps. Now what? How does my community get started. Exercises and work book.
I know this is a high level outline at this point in time but it’s a start, just a sample of how I expect the book to unfold. I’m crowd-sourcing feedback. Think of this as a working draft, there will be better formatting and editing when the finished product is complete . If you have any thoughts along the way on how to enhance the story and care to share them with me I would genuinely appreciate that. I’m going to tweet this with a #CreativeEconomy and see what happens. Thanks for your interest.
Brief Background & Bio
As economic development officer, I pioneered the practice of Creative Rural Economy, Economic Development in Prince Edward County, Ontario for a decade starting in 2001. Now as the President and CEO of the Greater Peterborough Economic Development Commission and the Greater Peterborough Innovation Cluster my role has expanded to include both urban and rural creative economy work. I have a keen interest in the economics of urban-rural interdependency. I also speak regularly to groups, organizations and conferences in order to help them grow their economies. I’ve spoken across Caanda in the U.S. Europe and Asia..
Want to Hear More?
I enjoy sharing my knowledge and expertise to help others on developing Creative Economies – Rural, Small Town & Big City too. To book me for speaking engagements, facilitation, workshops and more click here