A Sign of a Creative Rural Economy

A Sign of a Creative Rural Economy

I was walking down main street Picton last week when I saw this sign. The funny thing is somebody had just told me that the church was having ‘wine tastings’ on Sundays. It took me a few minutes to register, but once I did I got it!

How clever to position your church as being in tune with your community and using a play on words to engage them – this is the original social media. Prince Edward County is a new wine region and this sign shows wonderful creativity in attracting attention, leveraging what’s going on in the community and marketing to one’s audience.

Divine creativity indeed!

Do you have any cool photo’s or signs /symbols like this. I would love to swap war stories.

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